Wednesday, January 16, 2013

Perception Management


We get information from Internet, TV Social Networking sites etc. We react to these events and we have an opinion on these events.  Are these informations facts? Are the opinions our own? Not in all cases.

I read a novel “The Whole Truth” by “David Baldacci”. I was thus introduced to a new theory called Perception Management. It is a field where Truth is manufactured and delivered to its targets. Making them believe it to be true irrespective of the actual truth. Perception Management is used by Government, Military, used in Fashion Industry, Media, politics. These managers adopt different methods and tools to change our perceptions.

Hope the above piece of information kindles curiosity.

With Best Regards,

bjayakar